



This is a direct mailer from local agency delivered to potential clients during Chinese New Year festival. Inspired by Sarong, a garment consisting of a long piece of cloth worn wrapped around the body and tucked at the waist or under the armpits, traditionally worn in Southeast Asia. The idea is to let the clients know that we, as a local agency, understands the local flavour. We serve to fulfill local taste and demand. It was awarded Kancil Awards 'Merit' in category of Crafts (Copywriting in English) in 2008.