As Tough As It Is
Olympus Mju Tough camera is tough as it is. So tough that it stops blunt force, knives and bullets. To market Mju Tough as an indestructible camera. Dealers are engaged in the process of slicing, ripping and punching holes in the poster except where the camera was featured. The work was submitted as an entry for Kancil Awards in category of Outdoor Advertising (Ambient).